Official Seller Guide
Choosing Your Quarterback
Selling your home is one of life’s biggest decisions, and having the right support is essential. Working with Dan Clarke Realty means partnering with someone dedicated to your goals, reducing stress, and negotiating top results. Backed by a network of trusted professionals and a reputation for detail, market insight, and genuine care, Dan ensures a smooth process and a successful sale for the best possible return.
Preparing Your Home
During this step, it is critical to make your home easy for all potential buyers to envision themselves living in. To do so, it’s important to neutralize one’s space, clean and de-clutter (remove excess and personalized items). You may want to refresh the home with new paint or some minor remodeling, or just complete any necessary repairs. This is where you will want to lean on the expertise of your agent, who will help guide you in order to achieve maximum results.
Marketing Your
Home Strategically
Marketing your home effectively ensures your listing attracts the largest segment of the buyer pool possible. Every home should be marketed distinctly, highlighting the best traits and telling its unique ‘story’. Staged properties sell 73% more quickly than those that aren’t staged. Staging is integrated to enhance the look and feel of every room. The idea is to boost appeal, create a great first impression, and ultimately, to generate a greater return in the purchase price. Professional photography, video, 3D tours, floor plans, mass marketing campaigns and open houses are all integral components to the process as well. The extra mile should be taken with each and every property in an effort to receive the highest price possible.
Strategic Home Pricing
It is often said that pricing one’s home is both an art and a science. If priced effectively, the results should attract buyers, help sell the home quickly, and generate the highest sale price possible. It is important to remember that buyers base the homes they’re going to view predominately on the asking price, and that although you set your own asking price, the market will have the final say on the home’s value. If the home is priced too high, you risk lessening the home’s exposure and prolonging the days on market thereby creating a negative stigma in the eyes of prospective buyers. The Science of pricing one’s home should be directed by experience and requires an in-depth analysis of the current market data, trends, and comparable sales in the neighborhood. The Art comes from having an educated pulse on the current real estate environment.
Negotiations
Once your house is looking pristine and prepped, the marketing plan is executed, and you’ve determined the listing price, the offers will begin to roll in. This is one of the most crucial and exciting stages of the selling process. Negotiating skillfully with offers and counter-offers whether there’s one buyer or several requires a clear understanding of your priorities as the seller.
Your agent’s expertise becomes invaluable here, ensuring that your best interests are protected while maximizing the value of your home. Through collaboration, effective communication, and strong interpersonal and negotiation skills, your agent will navigate the discussions with other agents and buyers to secure the most favorable terms and a smooth path to closing..
Crossing the Finish Line
Once an offer is accepted, the last step in the sale process encompasses administrative duties, most of which are completed by your legal representative, agent and listing brokerage. Selling real estate should not be difficult to navigate, stressful or time-consuming for the homeowner. By understanding the process and receiving expert advice from the onset, you’ll be in a much better position to succeed. Dan hopes to act as this resource for you, ensuring you are in the best situation to maximize the return of your asset in the shortest period of time.
Please see below for a snapshot of what Dan offers in his service package:
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The custom analysis considers the location, age, condition, and style of your home, while examining the current macro and micro market trends, presenting an understanding of your home’s value. From this analysis, a successful marketing and selling strategy unique to your property is offered.
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The value of staging should not be overlooked. According to the National Association of Realtors, staged properties on average can sell for 6% more than homes that are not staged and sell in a shorter time span. As a result Dan includes complimentary staging for four weeks.
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Dan want’s your property to shine its brightest. Professional cleaners are provided before each listing goes live.
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If there are any updates, renovations or repairs needed to ensure your property is looking and functioning its best, Dan will send you the best in the industry. Examples could include painting, junk removal, renovations (both minor and major), legal advice, landscaping/gardening, as required.
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85% of buyers begin their housing search online. As a result professional photography and videos are provided to frame your home in the best possible light, prompting buyers to book in-person showings, ultimately pushing them one step closer to writing an offer.
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Many buyers will want a sense of the dimensions, layout and feel for the house prior to booking an in-person showing and to potentially review again once seen. Floor plans and a virtual 3D tour are therefore provided.
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If you own a house, the pre-listing home inspection will be provided for you. If you own a condo, the status certificate will be ordered– both at no cost to you. This is done in an effort to accelerate the duration of the sale, and help sellers receive firm offers.
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Dan has partnered with one of the topranked moving companies in the city, who are there to do the heavy lifting for you. Entering his promo code will offer you a discounted rate on all of their services.
